AdWords - Pay Per Click
Pay-Per-Click (PPC) advertising is where you create small ads that comply with
the parameters for Google. These ads have the same size constraints for all
suppliers so it is a level playing field. The only variable is the bid you need
to place, which determines your position in the list.
The ads all have the same parameters.
-
25 characters for the first line.
-
35 characters for the next two lines.
-
35 characters for the display or destination URL
While that sounds simple to do,there are many variables for each
ad. We have a way for you to increase your advertising space by
1/3rd with Google, for no additional money.
Let us call you from the form on the right to find out how.
Remember for 100's of keywords, you need hundreds of ads. Each ad must reflect
the search term.
It does not stop once the Google searcher has clicked on your ads. They could go
directly to your site. They may or may not leave any contacts details. We have
an alternative using Audio Visual Landing pages.